Art of Headshots — Full Website Build with SEO Strategy
Overview
Project / Client: ArtOfHeadshots — Professional Photography
Industry: Photography / Services
Duration: 8 weeks (build + SEO rollout)
Team: Design, Development, PM, QA, Technical Lead, SEO & DevOps
A premium website built to increase bookings across locations, combining UX improvements with a
strong SEO foundation.
Problem / Challenge
- Outdated site structure hurting search visibility
- Slow performance impacting conversions
- No location‑based SEO strategy
Approach / Strategy
- Full SEO + competitor audit
- New architecture focused on bookings
- Technical SEO (schema, redirects, sitemaps)
My role: Technical Lead & SEO strategist
Tech: WordPress, schema markup, analytics, caching/CDN, monitoring
Invite the reader to contact, schedule a call, or explore similar projects.
Execution
- Location pages with structured data
- Optimized images & page speed
- Tracking setup for calls/forms/bookings
Results & Impact
- Higher rankings for targeted keywords
- Increase in organic leads and bookings
- Faster overall performance
Lessons Learned
- SEO should be designed into the site from day one
- Clear booking flows outperform heavy visual layouts
Final Summary
Delivered a search‑optimized, conversion‑ready platform that drives qualified leads while preserving the
premium brand feel.