Zero Dust — Commercial Cleaning Leader (Australia)
Overview
Project / Client: Zero Dust — Commercial & Industrial Cleaning
Location: Australia
Industry: Facilities / Cleaning Services
Duration: ~8 weeks (full build) + ongoing maintenance & support
Team: Design, Development, PM, QA, Technical Lead, DevOps (led by me)
Zero Dust needed a modern digital presence that matched their reputation as a leading commercial
cleaning provider. We delivered a full-service engagement — strategy, design, development, SEO,
performance, security, and continuous support.
Problem / Challenge
- Old website did not reflect brand credibility or scale
- Hard for customers to understand service offerings
- No clear quotation / inquiry funnel
- Technical performance issues and outdated hosting
Constraint: Create a professional, trust-focused site that converts businesses quickly
while staying secure and manageable long term.
Approach / Strategy
- Stakeholder discovery to define business priorities
- Competitive & keyword research across Australian cleaning services
- UX designed around industry trust signals (certifications, sectors, case proofs)
- Content structure optimized for service categories and local SEO
My role: Technical Lead & Project Coordinator — planning, architecture, oversight, QA,
security.
Tech: WordPress (custom theme), form automation, analytics, schema, CDN, backups,
security hardening.
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Execution
- Built clean and credible UI with strong call‑to‑action areas
- Developed service-specific pages (commercial, industrial, medical, etc.)
- Implemented quick quote + contact workflows
- Optimized load times and mobile performance
- Added structured data and on‑page SEO elements
- Set up monitoring, backups, and maintenance workflows
Results & Impact
- Improved brand perception and trust online
- Increased inbound inquiries from businesses
- Faster, more reliable website performance
- Secure foundation for future content and marketing
Lessons Learned
- In B2B cleaning, clarity and trust signals drive conversions
- Local SEO and service segmentation matter more than heavy visuals
Final Summary
Zero Dust transitioned from an outdated website to a modern, search‑optimized, and
conversion‑focused digital platform. With security, performance, and UX built in from the start, the
company now presents itself as the professional market leader it truly is — while gaining more qualified
leads across Australia.