Zero Dust — Commercial Cleaning Leader (Australia)

Overview

Project / Client: Zero Dust — Commercial & Industrial Cleaning
Location: Australia
Industry: Facilities / Cleaning Services
Duration: ~8 weeks (full build) + ongoing maintenance & support
Team: Design, Development, PM, QA, Technical Lead, DevOps (led by me)


Zero Dust needed a modern digital presence that matched their reputation as a leading commercial
cleaning provider. We delivered a full-service engagement — strategy, design, development, SEO,
performance, security, and continuous support.

Problem / Challenge

  • Old website did not reflect brand credibility or scale
  • Hard for customers to understand service offerings
  • No clear quotation / inquiry funnel
  • Technical performance issues and outdated hosting

Constraint: Create a professional, trust-focused site that converts businesses quickly
while staying secure and manageable long term.

Approach / Strategy

  • Stakeholder discovery to define business priorities
  • Competitive & keyword research across Australian cleaning services
  • UX designed around industry trust signals (certifications, sectors, case proofs)
  • Content structure optimized for service categories and local SEO

My role: Technical Lead & Project Coordinator — planning, architecture, oversight, QA,
security.
Tech: WordPress (custom theme), form automation, analytics, schema, CDN, backups,
security hardening.

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Execution

  • Built clean and credible UI with strong call‑to‑action areas
  • Developed service-specific pages (commercial, industrial, medical, etc.)
  • Implemented quick quote + contact workflows
  • Optimized load times and mobile performance
  • Added structured data and on‑page SEO elements
  • Set up monitoring, backups, and maintenance workflows

Results & Impact

Lessons Learned

  • In B2B cleaning, clarity and trust signals drive conversions
  • Local SEO and service segmentation matter more than heavy visuals

Final Summary

Zero Dust transitioned from an outdated website to a modern, search‑optimized, and
conversion‑focused digital platform. With security, performance, and UX built in from the start, the
company now presents itself as the professional market leader it truly is — while gaining more qualified
leads across Australia.